Why Flatrock?
Premium private label brands exclusively for you.
It’s true that consumers love premium household brands…
BUT not everyone wants to pay the high cost of a national brand, and many lack confidence in store brands. This is particularly true in the household cleaning products and personal care categories. As a result, today’s purchaser is often faced with a binary choice of paying too much or making undesirable purchasing decisions on behalf of their families.
With Flatrock Brands, we provide our partners the ability to offer recognizable household brands on an exclusive basis that create greater profit opportunities than store brands alone.
LEARN MORE ABOUT THE BENEFITS of OUR Premium Private Label PROGRAM below…
OUR DIFFERENCE
Benefits for manufacturer and retail partners
| Benefits | Premium Brands | Flatrock Brands | Store Brands |
|---|---|---|---|
| Brand Awareness | ✓ | ✓ | |
| Incremental revenue streams | ✓ | ✓ | |
| Trusted | ✓ | ✓ | |
| Value | ✓ | ✓ | |
| Higher Margins | ✓ | ✓ | |
| Greater Turns | ✓ | ✓ | |
| Unique portfolio differentiator | ✓ |
VALUE CHAIN BENEFITS
Premium Private Label Exclusive Brands
Manufacturer - ability to utilize excess capacity and manufacture at private label costs with incremental margins realized for premium brands
Distributor - greater choices for retailers that are fulfilled via an existing manufacturer partner for more efficient distribution
Retailer - ability to offer exclusive, trusted name brands priced between private label and premium brands, resulting in greater margins and turns
Consumers - freedom to purchase trusted brands at value prices in a category that is reluctant to embrace private label offerings
Our Brands
Discover fresh ways to profit together
We work with retail and manufacturer licensee partners like you to create custom packaging and assortment opportunities to meet the needs of your customers.