About Flatrock Brands
Premium private label now has a great name.*
Flatrock Brands is the owner of a portfolio of premium private label brands in the home cleaning, laundry, and personal care segments. These categories represent some of the most difficult categories to penetrate for private label programs. This is because consumers often do not trust and accept private label ingredients and perceptions about their efficacy and safety.
Our team acquires, co-develops, licenses, and markets several name brands that have great appeal to skeptical consumers. So rather than relying on your own private label offerings, we can give you instant brand recognition, greater consumer acceptance, and a path to a more profitable product category.