Our Brands
Brand names consumers can trust
[100% owned by Flatrock Brands — not affiliated with the original owners].
Janitor in a Drum
FORMER Trademark Owner
First use in United States: 1973
Consumer brand Recognition __%*
Janitor in a Drum was first introduced as the first industrial strength cleaner for home use. The detergents were biodegradable in water. Ideal for tough jobs such as range hoods, floors, garbage cans, and outdoor furniture and safe to use on all aluminum surfaces.
Competitive products: Mr. Clean, Fantastik, Lestoil
Licensing opportunities: spray bottle, container, wipes
*Source: ___ online U.S. consumer survey of ___ respondents
Glass Mates
FORMER Trademark Owner
First use in United States: 1981
Consumer brand Recognition __%*
Glass Mates was first introduced as window cleaning wipes that clean in one-easy step. Used on multiple surfaces, including mirrors, TV, and windows.
Competitive products: Windex Blue Wipes, Clorox Glass Wipes, Glass Plus
*Source: ___online U.S. consumer survey of ___ respondents
Softique
FORMER Trademark OwneR
First use in United States: 1977
Consumer brand Recognition __%*
Softique was introduced as the first, lightly scented facial tissue product and one of the softest ever. They came in a variety of designer packages and colors. The brand was also used for bathroom tissue, paper napkins, and paper towels.
Competitive products: Cottonelle, Puffs, Charmin, Bounty
Licensing opportunities: Facial tissue, Bathroom tissue, Personal cleansing wipes, Paper napkins, Paper towels
*Source: ___online U.S. consumer survey of ___ respondents
Rain Barrel
FORMER Trademark Owner
First use in United States: 1971
Consumer brand Recognition __%*
Rain Barrel was was a popular household fabric softener first introduced by Proctor & Gamble in the early 1970’s. Rain Barrel was known for how it made clothes super soft and smelling super fresh. Originally used as a liquid fabric softener added to the wash cycle.
Competitive products: Downy, Bounce, Seventh Generation, Snuggle
Licensing opportunities: Fabric softeners, Laundry sheets impregnated with fabric softener, Laundry detergent
*Source: ___ online U.S. consumer survey of ___ respondents
Bully
FORMER Trademark Owner
First use in United States: 1982
Consumer brand Recognition __%
Source: ___online U.S. consumer survey of ___respondents
Bully was the first automatic bowl cleaner that was 100% concentrated bleach that kept toilet bowls clean for over a month. Bully clean with every flush and ended routine weekly brushing.
Competitive products: Lysol Toilet Bowl Cleaner, Lime-A-Way, Vanish Drop-ins
Handle with Care
FORMER Trademark Owner
First use in United States: 1976
Consumer brand recognition __%
Source: ___online U.S. consumer survey of ___ respondents
Handle with Care was a competitor to Woolite that combined a gentle care formula for delicate fabrics with softeners.
Competitive products: Woolite, Nature Clean, Studio by Tide Delicates, Honest
Licensing opportunities: Delicates laundry detergent, fabric softener
Punch
FORMER Trademark Owner
First use in United States: 1964
Consumer brand Recognition __%
Source: ___ online U.S. consumer survey of ___ respondents
PUNCH was billed as one of the first enzyme activated laundry detergents with the power of presoak to help knockout tough stains.
Competitive products: Tide Ultra, Arm & Hammer Bioenzyme Power, OxiClean, All with Oxy Stain removers